Look Beautiful The Beauty Sets Shop.

The Task

Our client had a vision. To offer the most effective beauty products in thematically grouped sets on a beautiful online shop. Not just the best products, but also beauty solutions and expert advice for demanding customers around the world. Assembled with love, personally tested, and partially exclusively distributed by Look Beautiful Products.
We listened and began to develop an image.

Our Approach

In conceptual workshops we began step by step to realize the vision. We deliberated on various structural and development options for the shop. Could items be configured as a set and still be displayed attractively on mobile devices. How options can be offered  within a stable priced set. Whether or rather - at what point - there should be a magazine area, which would support high-quality products with articles. Whether a shop is even imaginable without the sale of individual products. And so on.

Conceptual approach - how can the store be constructed?

IA and UX

Based on the workshop results, wireframes and flows were added to the shopping process. The stage was set for the latest beauty sets, an illustrious panel was created for the featured brands. Versions were compared and tested.

In the first step, the beauty sets and trademarks of are brought to the forefront and complemented by special features such as the exclusive sale of LR Wonder products.

Objectively, customers will find an increasingly more extensive offer on content, in addition to the shopping opportunities.

The start page with the salient points of the main navigation
The sets in the filterable overview
The sets detail view, editable in Shopware


Just like the idea, the software is also used in an innovative way. For this, the completely revised fifth version of Shopware was used. Extensions and plugins have been programmed as required for The entire shop appearance and user flows for mobile use were optimized.

A unique highlighted option is the specially developed set-configurator, which allows one to create and manage the beauty sets made up of several individual products in front and back end.

Take a look:

The End Result

For us, it is always a pleasure when we can work together with a client and bring their ideas to the point onto the net.

It's even nicer to be able to continue to support, develop and optimize the end result. On a small scale in the daily maintenance. And on a larger scale in the support, testing, strategy, creative and technical development of the shop and its additional services.

We are excited to see how customers and the media receive the shop and how develops.

Project details

  • URL:
  • Customer: Look Beautiful Products GmbH
  • Branch: Cosmetics/Dietary supplement
  • Realisation: 3 months
  • Work: strategy, e-commerce and creative consulting, concept, UX design, online CD development, implementation with Shopware 5, ongoing editorial maintenance